Creative Direction

New Business Pitches

Immersive Storytelling

Live Events

Experiential

Brand Narratives

I’m known for placing positivity and social purpose at the heart of the brand equation. Working with cross-functional teams, I create works that are delightful, provocative, and conceptual, to evoke emotions and shift perspectives.  

I've been lucky to have worked for top agencies (Leo Burnett, R/GA, VML, JohannesLeonardo, Momentum, Accenture Song) on leading brands (Nike, AMEX, Levi’s, Target, Jeep, Google, Chase, P&G, New Balance) crafting brand narratives for 360 advertising campaigns, large-scale experiential festivals and events, award-winning virtual reality and mixed reality projects, and Patented Intellectual Property.

Collage of four images: a person interacting with a virtual setup at the US Open Tennis, a performer on stage with a crowd at Art Basel, a large crowd in front of the American Express Experience at Panorama Music Festival, and an illustration with colorful hands and the text 'Power to the Children' for Save the Children.
Woman with long brown hair smiling, wearing a black jacket and blue patterned shirt, indoor setting with plants and shelves in the background.

Rori Duboff, Chief Innovation Officer, TBWA/Media Arts Lab
(former Managing Director, Accenture Interacitve Immersive Experiences)

“I have so enjoyed working with Serena because she always brings a confident, pro-active and enthusiastic approach to projects. She is incredibly collaborative and has done an amazing job working with colleagues across the firm. She has become the go-to creative resource for many of the tech innovation projects for XR as well as interactive new business. I think she will continue to succeed and make growing impact in the evolving Accenture.”