EXECUTIVE CREATIVE DIRECTOR / COPYWRITER

I’m known for:

• Adding social purpose and positivity to the work and process of crafting brand

• platforms for manifestos, product launches, ad campaigns, and brand acts

• Leveraging trends, culture, and news for high-engagement social that earns media attention

• Guiding interdisciplinary teams through strategy, ideation, pitching, design, and

• production to deliver award-winning products

• Balancing creative expression, pragmatic design, production processes, and business needs

• Leading with empathy and positivity in a flexible, strategic, and organized mindset

• Producing creative projects with high aesthetic quality, polish, and elevated design

Accenture Consulting Mega Deals

Responsible for some of Accenture’s Mega Deals including acting as the head creative that landed a $660,000,000 global project with a Fortune 500 Insurance Company a $900,000,000 project for a Fortune100 Energy Company, and a $350,000,000 project for two large US Banks.

Save the Children US / Pitched and Won AOR

Launched the “Power to the Children” campaign, filled with positivity and color, to inspire a new generation to champion children and elevate their voices.

AVEnueS (Accenture Virtual Experience Solutions) / Third Version

Co-creating with SMEs two immersive, mixed reality learning experiences to be utilized with a live, seminar exploring personal and implicit racial bias among child welfare social workers. As the Creative Lead, I helped guide the team in building authentic, dynamic characters and conflicts with captivating backstories. I also lead the creative development of a complex, multiple-choice, branched narrative, VR script, storyboards, and other materials to inform the direction and production of both a live-action and a 360° video content shoot. Post-production included collaborating with a Unity dev crew on polishing the final experience in the VR headset.

Institute for Veterans and Military Families & Goodwill Industries / VR Interview Tools

Dual role of ECD and green screen video Director involved scoping, scriptwriting, planning, directing, and overseeing the shooting, capturing, and editing of multiple actors to create a VR tool to help Veterans and their spouses to practice interviewing for civilian jobs. The foundation built by this project was utilized to quickly create a similar experience for Goodwill Industries, which helped formerly incarcerated people prepare for their next chapter.



AR/VR/XR Immersive Content and Experiences

Leading the creation of Virtual and XR experiences for overcoming racial inequality. Utilizing real-time 3D technology, AR/VR/XR, NLP, 360 spatial sound design, and other linear content production.

GINORMOUS, INC. FREELANCE CREATIVE DIRECTOR / Jan 2024 - Present

My S-corp is called Ginormous because it’s just me. I specialize in new business acquisition, branding, ad campaigns, social content creation, screenwriting, and experiential events. Clients include: This is Oberland, Constellation Energy, Accenture Song, Odina Designs, BrandPie, EY (Ernst & Young), StrawberryFrog, Optavia

LIPPE TAYLOR EXECUTIVE CREATIVE DIRECTOR / Mar 2023 – October 2023

• Utilizing a strong understanding of social media platforms, user behavior, strategy, culture, and trends to develop campaigns ranging from scrappy shoestring in-house budgets to well-funded multi-channel

• campaigns (paid, organic, social, e-commerce, experiences, and events).

• Leading, inspiring, managing and mentoring 25-35 full-time and freelance Writers, Designers, Art Directors, Motion Designers, Makers, and Creators.

• Maintaining an understanding of clients, current and upcoming project status’, individual skill sets, and project types, collaborating with Finance, Recruiting, Production, and Project Management, to provide clear recommendations for staffing and allocations of the creative department.

• Leading the Creative response to multiple RFPs with key stakeholders.

• Supporting a visually impaired Creative Director to enable them to continue working with accommodations.

• Expanding the idea of a branded lakeside party creating the first-ever “Lake Over” program to empower locals to take over their beaches and clean lake water naturally.

Storytelling • Brand Positioning • Brand Strategy • Branding  • New Business Development & RFP Responses • Integrated Campaigns • Copywriting  • Screenwriting • Video Scripts •  Comedy Dialog • Branched Narratives • Experiential Marketing • Virtual and Live Events • Experience Design • Run of Show  • Live Action Digital Video • Hands-on post-production • 360 Volumetric Video Capture • CG Content Design • Adobe Creative Suite • Earned media • Immersive Content Authoring • Virtual and Live Events • 3D Narrative Design • AR • VR • XR • MR • Extended Reality Content Development • Virtual Reality Content Creation • Interactive Innovation • Emerging Technology • Microsoft VR Platform Development • Oculus Development • Unity Development • Metaverse Concept & Design • IP Development

Adobe Creative Suite (Photoshop, Illustrator, Keynote, and After Effects for motion design • MS programs (Word, PowerPoint, Excel, etc.) • Working knowledge of 3D software including Cinema 4D and Unity • Plus, experience in utilizing AI with proficiency in OpenAI Platforms: Midjourney, ChatGPT, Pika, etc. Deep knowledge in Web3, volumetric video capture, and Blockchain