Save the Children

To launch a new issues-based funding model, we created the campaign “Power to the Children.” The concept is simple: if you care about climate change, discrimination, displacement, or inadequate hygiene, then you must care about children — they are the ones most deeply affected by these global challenges.

This campaign chooses positivity and hope-filled messaging, putting long-standing tropes to rest. Our work inspires a new generation to champion children, support local communities and grassroots organizations, elevate their voices, and empower everyone to improve the world these children will inherit. Children deserve their basic needs met — by starting with them, we can and will create global change.