A colorful abstract fractal pattern with symmetrical bright pink, purple, and blue glowing geometric shapes against a black background.

Constellation Energy

Brand Strategy, Advertising Campaign, and Experiential

New Nuclear energy, created through fusion, sparks vivid hues of fuchsia, magenta, and violet—a radiant poetry of power. Beyond its beauty, it delivers 100% carbon-free electricity, clearing smoggy skies into brilliant blue and restoring the full spectrum of color to our world. 

Today’s nuclear plants are safe, digitized, and waste-responsible, transforming a once-feared technology into a model of stewardship. With the power to generate centuries of clean energy from a single glass of seawater, new nuclear delivers not just efficiency but elegance. 

In the face of the climate crisis, it emerges as a breathtaking solution—graceful, responsible, and essential to a brighter, more vibrant future.

That's the mind-bending reality of nuclear's evolution.

Silhouettes of four people standing on a circular observation deck; they are looking at a vibrant purple and pink starry sky with the Milky Way galaxy visible. Text in pink reads, 'New Nuclear. It's Beautiful.'

EXPERIENCE A JOURNEY TO THE CENTER OF NUCLEAR FUSION

Children and adults exploring an interactive, illuminated exhibit with glowing circular platforms and a blue textured wall.
A digital exhibit titled 'A Trip To The Stars' with a dark background and colorful horizontal light bands in orange, yellow, and pink. Two silhouetted people are sitting on a bench in front of the display.
A corridor with arched openings illuminated with vibrant blue and purple lights, creating a cosmic or abstract visual effect, accompanied by a title and description on the right side about a fusion-themed experience.
Exhibition titled 'Tunnel of Discovery' with dark blue background, pink headline, and a photo of a colorful, abstract tunnel with people walking inside, illuminated by neon lights.
Child walking through an illuminated, colorful tunnel with calming, swirling lights, part of an exhibit titled 'Contemplative Spaces' with descriptive text about meditative spaces and fusion energy.
A pink neon ladder leaning against a brick wall in an alleyway at night, with some plants and a window visible on the right side.
A darkened exhibit with blue lighting, featuring a curved pathway surrounded by tall, thin, white structures resembling grass or reeds. On the right side, there is text describing a Fusion Center experience and a reactor core, with information about solar fusion.
The left side shows a digital illustration of a futuristic stage with bright neon lights and a crowd, representing a high-tech event. The right side features an interior view of the MSG Sphere in Las Vegas, with rounded walls and ceiling lit in colorful neon lights, creating a vibrant, space-like atmosphere.
A webpage titled 'Alternative Venues' showing descriptions and images of planetariums. The left image depicts the interior of a planetarium dome with pink lights forming concentric circles. The right image shows a large audience watching a projection on a big screen in an IMAX theater, displaying a swirling blue particles scene.
A digital illustration of a molecule with a glowing core, descending in a spiral pattern, inside a large, industrial-style space with tall walls and a circular platform at the bottom.

TRAVELING FASHION SHOW

A woman in a flowing bright pink gown posing against a plain wall in an art gallery or studio setting.
A webpage section featuring Gabriela Hearst's collaboration with Chloé, highlighting her work in luxury fashion with a focus on sustainability and science-driven collections inspired by nuclear energy. The section includes a portrait of Gabriela Hearst in a black dress and a headline stating 'Industry First: Carbon-Neutral Luxury.'
Text describing Hearst's sustainable, carbon-neutral runway show collaboration with producers to assess environmental impact, emphasizing luxury and sustainability.
Pink background with black arrow-like sections containing icons and descriptions about the traveling experience: curated collections, Instagram-ready moments, and multi-city tours.
Fashion runway show with models wearing blue, cosmic-inspired outfits, and dancers in blue costumes with glowing white designs, while audience watches.