Mars Metaverses

Mars Petcare is on a mission to empty the shelters of “Pandemic Puppies” who’ve been returned when their owners went back to work. We created a metaverse called “PetVille” where participants could take a lifestyle quiz and get matched to the dog that is right for them, called “Mutt Match”. For example, if the prospective owner is a runner and a neat freak, it might match them to a predominantly Greyhound mix, whereas if the prospective owner is a frequent-flyer, it might suggest a predominantly Pomeranian Mix.

Illustration for Mars Petville concept focusing on pet homelessness prevention, with the word 'Petville' in bold. Includes cartoon-style dog, cat, trees, and text about Mars Petcare's commitment to allocate revenue towards ending pet homelessness.
Promotional material for "MuttMatch" by Pedigree, discussing the problem of pets being returned to shelters post-COVID and proposing a solution with an "Owner DNA Test" for better pet matches. Includes how the test works, Mars value points, and custo
Mars Wrigley Yummyverse promotion text with colorful background, describing a confection-themed dreamscape for candy and gum lovers.
Promotional flyer titled 'The Edible Lab' describing a concept for creating and sharing new confectionery and gum flavors. It includes a problem, purpose, and value for Mars and consumers, alongside an idea and how it works section. A colorful geomet

Mars Wrigley has a “Nourishing Wellbeing” commitment to help people live healthier. We built  a metaverse called “YummyVerse” where participants could perform exercises to earn candy rewards in the real world, explore how candy bars get made, and even invent their own candy and confections.

Colorful abstract art with text "Mars Wrigley Yummyverse" in bold blue letters.