ACCENTURE FEDERAL SERVICES
During COVID, the Federal Bureau of Prisons tapped Accenture to urgently recruit Doctors, Nurses, Psychologists, Officers, and Chaplains. As Creative Lead, I built a national Employer Brand campaign that turned crisis into action.
Despite lockdown, our team shot remotely inside prisons, with 40+ staff volunteering as talent. In just four days, we produced 800+ retouched photos, 5,000+ raw images, and a full library of videos—plus new tools like virtual career fairs.
The result: a surge of qualified candidates in record time, keeping employees and incarcerated populations safe, supported, and healthy.
During the COVID lockdown, we shot a TV and print campaign for the Federal Bureau of Prisons. We had a skeleton crew, no wifi or internet access, and over 40 volunteer correctional officers acting as prisoners and staff during a 4-day shoot. Yes, it was as complex as it sounds.
It all began with a rebranding of the department and a campaign platform, “Work on the Inside.”
A few elements of the creative work we created, TV, Print, Radio, Social, Brand ID, website updates, and a massive content library of assets, including over 800 retouched and 5,000 unretouched photos, plus videos in every format.
