For this project, we worked with Brazilian Creative Director/Designer, Rick Souza.

We collaborated with Brazilian Architects, Guto Requena and Mauricio Arruda.

The Fly Over

This experience was inspired by a lively interactive floor painting by my mother, ceramic artist Adele Y. Schonbrun. The painting expressed the exhilaration of skiing in the backcountry—standing atop a mountaintop cornice, momentarily unsure of what lay below, then leaping into fresh powder. That thrill became the seed idea for this interactive installation.

Using an Xbox Kinect (pre-Lidar), visitors stepped in front of 360° interactive video screens, spread their arms, and flew over twelve Brazilian cities. They could pan left or right, like a bird; by lifting or lowering their arms, they could rise or fall in altitude. The technology worked seamlessly, and this experience became the anchor attraction of the event.

A Passion for Flavor

On the 2nd floor, premium Brazilian wines and cachaças were served along with traditional delicacies by renowned Brazilian Chef Alex Atala, while pocket shows and talks occurred throughout the day.

Meanwhile, the basement became a pop-up store featuring exclusive collections from some of Brazil's most famous designers.

The Stories

Six large screens told the stories behind Brazil’s biggest innovations. We also created seven animated films combining vivid imagery and elegant stories to illustrate how Brazil has become a leader in sustainable development. These films featured in marketing campaigns and helped drive attendance to the event.

Be Brasil Online

The website served as the calling card for the experience, so its design needed to bring the event’s richness to the web.