AMEX x Panorama
At Panorama, Amex created a space designed for an unexpected VIP experience, full of Instagram-able moments at the music and arts festival. Additionally, Amex provided Platinum Card Members with a separate area offering a premium view of the main stage in a comfortable VIP-style setting.
On the lower level, guests interacted with sets that inspired social posts and captured the energy of NYC. The most popular installations included a miniature Brooklyn Bridge tower with suspended swing-sets; an American Express Centurion recreated from rolls of cassette tape; and a custom-built MTA subway car—strong enough to dance in—with reactive music and LED lights.
Upstairs, Platinum Members enjoyed express facials and custom cocktails. Every element embodied NYC and Panorama—providing fans with shareable moments and unforgettable memories.
CREDITS: Greg Tatum, ACD, William Gross CW, James Barrett, AD, Christie Kim, AD